why Online Market Research is essential to any website and t

[a.q kevin]

why Online Market Research is essential to any website and their web presence

Understanding your market is as vital a part of SEO as any link building, page rank or Google ads. If you don’t know who your site is aiming at then how can you ever hope to target them with the right keywords in the right places. Some sites are better suited to facebook advertising, some Google, some none at all. Where are your users coming from? For example, “American Panel” may work for one site in America but maybe not so in the UK or Swaziland, to name but two of the many countries it may not work for!
That’s why Online Market Research is essential to any website and their web presence – understanding your audience through carefully worded surveys or polls can be hugely useful for gauging the target market. B2B Market Research can also be hugely useful, as can a short PPC test or an offline survey. There’s so many facets to researching before your site goes live, you shouldn’t miss out – you might be cutting out a huge slice of your profits.