How Breadcrumbs Navigation is helpful to SEO?

[Nicksonjohn]

Is breadcrumbs are really needed in SEO? If yes can you pls explain how is useful to SEO.

[RHCalvin]

It is a type of text-based Web site navigation that breaks the site into links of categories and sub-categories allowing major categories of information to be linked in a range of sequential order. Breadcrumb navigation is displayed to the user, so they can easily see exactly where that Web page is located within the Web site.

[Saravanan12]

Breadcrumbs provide an easy-to-grasp way for visitors to navigate your site and they instantly understand how your site structure works. Google loves them for the same reason. So use Yoast SEO to easily add breadcrumbs to your site.

[Sanjana]

Breadcrumbs appear close to the top of your page and reflect the structure of your site. Properly used site breadcrumbs can add context to the innermost of your pages and reduce several negative factors that improve the user experience on your site.

Here are some points that show why breadcrumbs navigation is helpful to SEO:-
1. They point keywords to certain pages: This helps the search engines understand how different pages are interrelated.
2. They improve the internal linking structure of your site: Breadcrumbs can provide additional benefits if paired with contextual linking to their related pages.
3. Schemas can be used to describe breadcrumbs: This makes search engine bots to understand that they are looking at a breadcrumb. Thus, the breadcrumb has chances of appearing in the SERPs to facilitate users more.

Hope this helps!!