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b2b marketing strategies

PostPosted: Mon Oct 28, 2013 11:02 am
by alin
Over the past 15 years, however, business-to-business marketing has emerged as a discipline in its own right and divergences in marketing practice have been accentuated. We feel it is worth reiterating the many differences between the two disciplines and, above all, pointing out the implications of these differences when it comes to implementing a business-to-business marketing strategy. is therefore about meeting the needs of other businesses, though ultimately the demand for the products made by these businesses is likely to be driven by consumers in their homes